Our
Story
At BackPorch Branding Co., we’re a branding and marketing agency based in Sioux Falls, committed to helping small businesses not just survive, but thrive. We specialize in creating custom strategies and designs that elevate your brand and connect with your audience on a deeper level.
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With a remote approach, we bring top-tier marketing solutions directly to you—no matter where you’re located. Through seamless virtual collaboration, we ensure your brand gets the attention it deserves, delivering results that drive growth.
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From refreshing your brand identity to creating engaging content, we’re here to craft solutions that speak to the heart of your business. Let’s turn your vision into reality and make your brand shine in today’s competitive market.
Jenna Atherton
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I’m all about one simple idea: creativity should feel real, and branding should feel like you—no fluff, no fake personas. I love working with you to bring your true voice to life in every project—whether it’s a logo, social media campaign, or website. Let’s create something that’s not only genuine but also connects with your audience on a deeper level.
A Bit About Me
Originally from the East Coast, I began my journey in the live performance industry in 2017. I attended Western Connecticut State University, where I pursued a double major in Production Arts Management and Design Technology, building a solid foundation in both creative production and technical design. By 2019, I was working in New York City’s Broadway district, gaining invaluable hands-on experience in a dynamic, fast-paced environment.
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In 2020, the shift brought by COVID led me to explore the film industry, which expanded my skills in storytelling and production. After graduating from WCSU in 2021, I pursued a Master of Fine Arts in Production Management at Minnesota State University, Mankato. While there, I taught Stage Management to undergraduate students and remotely managed film projects in New York City. Graduating a year early, I transitioned into producing marketing content and graphic design for small businesses in Southern Minnesota, with a specialization in real estate marketing.
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I’m passionate about blending creative marketing strategies with a strong understanding of arts management to help small businesses flourish. By leveraging my experience and love for creativity, I craft tailored solutions that elevate brands and foster meaningful connections with their audiences.
Let's Get
Social
